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Join us tomorrow, August 25, at 11 a.m. CST via the web for our ESP product demo. Click here to register. If you can’t attend this product demo, we will be offering a second product demonstration on September 9, at 12 p.m. CST.

Extreme Site Productivity (ESP) is a new service from GlynnDevins that uses our proprietary GlynnDevins Digital Knowledge database to 1) guide your site’s continued development, 2) produce continual growth in website traffic and 3) increase inquiries. The GlynnDevins Digital Knowledge database has captured and analyzed millions of real CCRC searches nationally, adding thousands every day. Your site can leverage  and grow 24/7 with the power of that knowledge. The result? Higher-quality leads, in greater numbers, flowing from your site. ESP is available only through GlynnDevins.

Learn more 

We are excited to announce the launch of our new website (www.glynndevins.com), and would like to give you five reasons to check it out:

1)    Photos of more employees! When at conferences or on the road, we often hear clients say they wish they knew what someone looked like or had a chance to meet one of the associates they often work with, so we focused on more photography that shows the daily life and people at GlynnDevins. For example, many of you are greeted daily on the phone by Beki Oberndorfer, so here is your chance to put a face with the name.

2)    Awesome creative. We overhauled and updated our portfolio section with the latest and greatest creative projects, ready for you to view.

3)    Introduction to Extreme Site Productivity (ESP), which is one of our very successful data-driven digital products that often more than doubles website traffic within only a few months.

4)    Quick access to the social media vehicles we use to communicate our GlynnDevins’ insights (blog, LinkedIn, Twitter).

5)    And last but not least…some new head shots of our senior staff. It’s about time… I think I was around 21 the last time we took them.

Hope you enjoy the new site. Let us know what you think!

Senior living communities often need to focus their online messaging for strategic business reasons related to community needs or to promote an event or offer.

Microsites provide communities with a cost-efficient way to customize content without completely overhauling their websites every time a campaign changes. Take a minute to learn more about why you should consider microsites as part of your digital strategy.

Microsites, sometimes referred to as minisites or weblets, are individual web pages, or a cluster of pages, which are meant to function as supplements to a primary website. A microsite will have its own vanity or unique website address, different from the parent site. A microsite can provide you with an opportunity to move your customers closer toward a buying decision or to the next level of the sales cycle. 

Here are seven reasons you should consider microsites to focus your online efforts. Microsites:

• Are highly targeted, uncluttered and focus on one or two key points. Here’s an example of a microsite designed to complement a marketing campaign for a senior living community.
• Provide an online location to promote something (an event, available units, etc.) 
• Allow you to break out of your current messaging mode and shake things up a bit. Here’s an example.
• Can be educational.
• Enable you to target a different audience with a specific message without rebuilding an entire site. (Microsites are great for messages geared toward adult children and professional influencers.) Here is an example of a microsite we put together for Presbyterian Homes. The microsite is targeted to adult children and is meant to be a resource of information for them. The site is called “Senior Care Answer Team” and can be found here.
• Streamline your marketing efforts so your offline and online messages are in synch.
• Convert because they are highly targeted and work hard to convey a single message or promotion, while always asking for some sort of information from the user for community follow-up.

And, here are some tips for successful microsites:

• Let your visitors know they are on the right site. It is important to make sure the microsite is consistent with the key message and images from the referral source (print ad, TV spot, radio, direct mail piece, e-newsletter or other referral).  
• Make sure your microsite links to your parent site, so users can get more information and so you get the link credit from search engines.
• Microsites should have a data capture mechanism/form on the first page to gather user information. Consider including this form on all pages throughout the microsite.
• Limit options and lead users to areas you want them to visit.
• Optimize your microsite for search engines.
• Provide a trackable phone number for users who don’t want to fill out an online form.

As the Internet has become a primary starting point for any senior living search, the growing field of web site analytics has gained even greater importance. This GlynnDevins webinar focuses on why individuals in the field of senior living should care about measuring digital tactics and explains what is most important to focus on first.

Intro: How to track web site performance through analytics from GlynnDevins on Vimeo.

Webinar below:

How to track web site performance through analytics from GlynnDevins on Vimeo.

Just a few days after the launch, and the world is abuzz with talk of the iPad. Critics are saying that there are some key pieces missing; however, as I started learning more about the iPad, I think there are some reasons why the senior audience might like it:

1) Viewing/reading/engaging will be much easier on the larger screen (larger than an iPhone or other small device).

2) The keyboard will be larger, making typing easier.

3) Some of the struggles/frustrations seniors have had with computers could be eliminated by using this intuitive device.

4) It’s lightweight.

Which brings me to the next question…If seniors are going to start using technology like the iPad, what types of apps can we design that would be helpful during our communities’ sales process, for adult child communication or for current residents?

At GlynnDevins, we have many ideas swimming around in our heads for apps that would help senior living communities engage with prospects, adult children and residents in an interactive format.

Here are a few general app ideas we’ve been thinking about and working on (all of which could be sponsored by your community, of course)…

-Pill reminders

-Custom tie-ins to your wellness programs (daily reminders, exercise logs, etc.)

-Sponsored games (for fun or to exercise the mind)

-Calendar that lists all activities in a given day, including reminders for big events

-Community e-reader library — community purchases downloadable books and then provides them in a digital library for free resident or prospect use

What app ideas do you have for your community?