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I think it’s important for people to be similar to the people they are providing a service for, or at least someone who can use and like the service/product they are selling. Being on the same page throughout the entire process is very important.
Comment by Kat — June 30, 2010 @ 10:59 pm
Being on the same page is critical. And it’s the customer’s page that is the important one to be on.
Comment by Skip Quimby — July 1, 2010 @ 8:39 am