RSS feed for comments on this post.
The URL to TrackBack this entry is: http://blog.glynndevins.com/2010/02/too-soon-to-talk-continuum-of-care/trackback/
Line and paragraph breaks automatic, e-mail address never displayed, HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>
0.315 Powered by WordPress
Bill – I really disagree with your article about separating the health care out of the discussion of ILU. What I find when talking to our residents is that the security of the continuum is what brings them to our Village. I agree they don’t like to discuss it but it doesn’t drive them away. I strongly disagree with your statement of almost treating the health piece as a separate corporation. Doesn’t that defeat the continnum? Your article really disappoints me in that you would promote that type of advertising for the continnum.
Comment by Rodney McBride — March 3, 2010 @ 5:12 pm
I think we probably agree more than we disagree. We certainly know that the most significant number of residents of CCRCs move to a community for the continuum of care, and we talk about the security and peace of mind of having a continuum of care all within one community in nearly everything we do. I fully advocate talking about the value of a full continuum of care in all marketing materials.
I am simply recommending communities be careful in how they describe the physical layout of the community, so that independent living and health care don’t sound literally side-by-side within the community (especially since they often aren’t designed that way).
Comment by Bill Sitton — March 4, 2010 @ 3:32 pm