Where Was This Ad When I Needed It?
As an in-house producer at GlynnDevins, I’m often on site at communities helping to manage photo shoots. A big part of my role is working with the residents we’ll be photographing. As you might imagine, it offers lots of opportunity to talk about their experiences and how they came to live at that particular community. It’s not unusual for me to hear that they believe they delayed their decisions to move into the community longer than they should have, and now wished they had made the decision to move sooner! In other words, when they thought they “weren’t ready,” they didn’t know what they were missing.
I’m sure many of you have heard these same stories. However, on my most recent photo shoot, one resident went a little further and said, “Fear of the unknown and thinking ‘I’m not ready yet’ prevented me from enjoying the next phase of my life. When I was thinking I’m not ready yet, I wish I would have seen an ad that read:
“I’m not ready yet …
To have someone clean my house
To meet new people
To have fun
To have someone else cook my meals
To socialize with others who understand me
To go to the theatre and other entertainment venues
To have a fitness coach
To feel secure in my future needs
To have an enriching life!”
He went on to share that when he made the decision to move, he turned to his wife and said, “I’m ready! How about you?” … When she said, “I’m not ready yet,” he gave her this list.
By the way, I’m close to being a senior … and when I think I’m not ready … I will be ready when I look at all the reasons above.
Such a great post and insight, Elda! Our residents truly are the best resourcesif we just stop, ask and listen.
Great post! A lesson for all ages. How many times throughout our lives do we hesitate telling ourselves the time is not right!
[...] Where Was This Ad When I Needed It? [...]
This is what I always thought were the reasons that held people back. This gives a great why to overcome those thoughts.
Thank you
Love your resource! Since we no longer have a relationship with our former management company I do not have opportuniites to attend sales conferences.
Do you know of any that are available? I would love to connect with people in the industry and share thoughts and ideas about the business.
Thanks,
Daryn
Daryn,
Thanks for following along on our blog. We often have posts that are specific to marketing and sales. Also, not sure if you’re on LinkedIn, but there’s a CCRC Sales & Marketing group where the conversation goes on and on. Definitely worth checking out.