Conducting some research, I discovered that the month of July is designated to celebrate or create awareness for a lot of different things. National Ice Cream Month. National Hot Dog Month. National Grilling Month. Then, as I looked through the list, there was one that those in the field of senior living can relate to both professionally and personally.
July is also Sandwich Generation Month. If you’re between the ages of 40 and 60, raising your children, and taking care of a parent or perhaps both parents, you’re part of the Sandwich Generation. So with a bit more research, I learned there are 20 million Americans who fall into this category, with 7 million of those caring for a parent from a distance. Being in the middle means dividing your time to help your aging parents, while also ensuring your children have your attention. Oftentimes this includes a financial commitment.
Senior living communities provide a wonderful option for families that may be stuck in the middle. Marketing to adult children helps educate them about their alternatives, and gives them a conversation starter with their parents. What do you do to reach out to this audience?
I also came across a very good video that shows the story of one family and how they’re coping with being in the Sandwich Generation. I invite you to watch it.