It’s Not a Matter of ‘If,’ But ‘When’
Crisis communications is a hot topic these days. With a national spotlight scrutinizing how BP is handling its ultimate crisis, and more recently the fiasco stirred up by Steven Slater from JetBlue, now more than ever, companies across the country are re-thinking and re-evaluating their crisis communications plans.
In fact, when preparing their strategy, many organizations recognize it’s not a matter of ‘if,’ but ‘when’ they might be protecting their reputation locally, regionally or even nationally. The same is true for senior living communities. In order to manage your current reputation, you need to have a consistent communications plan in place to prepare for an unforeseen crisis, such as a fire, earthquake, union strike or tax-exemption challenges.
Randy Eilts and Bill Sitton, former journalists, share their insights into the importance of crisis communication planning and reputation management, and how it pertains to the field of senior living.
Reputation Management: We Didn’t Do Anything Wrong from GlynnDevins on Vimeo.
Excellent audio broadcast. Nice look at crisis communications for a specific niche.