Notes from a dimly lit office.
• Regarding follow-up. Several comments came through about the recent Better Websites posts. (You can read all 3 blog entries here.)
One wise reader comments: When considering what to add to your website, ask yourself, “Am I being helpful or annoying?” As Web-writing questions go, that’s plumb profound.
Another wise reader adds that Web writers should keep copy’s intention pure: “Write the way you think. Breaking rules. Using frags. Doing whatever works in the service of clear communication.” Yup.
Wise Marty, commenting about website content, points out the virtues of patience: “Don’t be so anxious to have your website known until you’ve worked and re-worked the layout and have sufficient content to pique curiosity.” Bingo. Get it right to start with, because big revisions annoy users.
In other news:
• The blimp comeback. A fine, slow way to get around, they’re not just for Goodyear and Snoopy anymore. Powerlifting dirigibles have a bright 21st century future. Plus, one high tech new design propels a blimp like a trout swimming through the air. The stuff of nightmares: a quiet, stealthy blimp.
• Puffy ties. For the dressed-for-success but tired executive, the inflatable necktie turns into a handy little pillow for napping at will. Clip-on, of course.
• More nuts. Eating nuts lowers cholesterol. It’s true. If you have high cholesterol, a sensible daily nut intake can work wonders. If your cholesterol isn’t high, hit the bacon. Then the nuts.
• Ding, ding. The iconic ice cream truck that rolls through neighborhoods, bell ringing and bomb pops beckoning, has been sensibly updated with cupcakes. They’re selling like, uhh, hotcakes.
And life goes on. So far.
I think the puffy ties would sell better if they came with a signed note giving you permission to sleep through meetings that you could hand to your boss before you start to doze.
After all, who’s going to argue with a signed note? (Thanks for the fun Friday news.)