Blog Lessons from Two Years of Experience
Today marks the second anniversary of the GlynnDevins Blog – Insights. Two years ago we began cautiously – sort of dipping our toe into the water of social media. At the time we thought, if we’re going to discuss blogs and their potential with our clients, it might be good to have some practical experience. Well, we certainly have gained a lot of practical experience in the last two years – resource allocation, how many times to post per week, how to get people to sign up/opt in, how to push the info to people via email, etc. But we’ve also been surprised and rewarded by the experience. Here are some insights we’ve learned from writing Insights.
Maintaining a blog takes time, but if you have something to share, it isn’t a lot of work.
Have a purpose for your blog and stay focused.
It takes time to build momentum – don’t get discouraged.
It’s not about the number of people who read it, but whether it’s valued by those who do.
More people like reading a blog than commenting. Judge success by more than the number of comments posted.
What you think will get reaction often doesn’t, and a simple thought can fire people up.
Don’t write for reaction; it will never be sincere.
For the last two years, we’ve tried to share our thoughts on senior living marketing – openly, honestly and without agenda. Some posts have been informational, others emotional, some funny, others touching. We’ve enjoyed the experience, and are rewarded by the feedback we’ve received through the blog and personally.
Thank you for the few minutes you give us each week. We hope you continue to find it time well spent.
We’re just hoping we don’t come down with a case of the “terrible twos.”
Of all the information I recieve, I find the Insights blog the most applicable, encouraging and thought provoking of all. Thank you for your authenticity, willingness to share ideas and for the enjoyment you provide me in reading them.
I find the blog an inspiration for my work as Communications Coordinator. I share it with coworkers and use some of your insights when writing our employee communication program. To me, the blog is a valuable resource.
I personally appreciate the way that your blog works on levels of both traditional marketing and public relations. It is rare to find other PR professionals working with senior living, and I enjoy learning from the insights offered here. Please keep it up!
Thank you for the tips! I write a blog myself and these are very helpful. It’s important to stay focused and sincere.