Do You Know What Day It Is?
During a recent conference I attended, the senior vice president of global public affairs and communications at Coca-Cola did a presentation on social media strategy. Clyde C. Tuggle’s comments are relevant to any business trying to build relationships online ─ and they definitely apply to senior living communities.
1) Consumers own our brands. We may think we’re in control, but ultimately it’s their experience with your community that shapes what you’re really selling to the public.
2) Look for ways to engage with your consumers. The best way to bring them in is through connectivity. Fish where the fish are, not where you think they are.
3) Do something different. Find a way for consumers to make an emotional bond.
And this last point is probably the most relevant for senior living.
4) Every day is election day. Get in the campaign mode, because the consumer is “voting” every day about your product, your community. Let people know what you stand for, communicate your values and live them.
Think about your operations. Think about your messaging. Why? Because “every day is election day.”
these are great tips to know!