Comments on: Too Soon to Talk Continuum of Care http://blog.glynndevins.com/2010/02/too-soon-to-talk-continuum-of-care/ Insight, ideas, and inspiration for marketing senior living communities Mon, 06 Feb 2012 01:37:13 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Bill Sitton http://blog.glynndevins.com/2010/02/too-soon-to-talk-continuum-of-care/comment-page-1/#comment-23705 Bill Sitton Thu, 04 Mar 2010 20:32:00 +0000 http://blog.glynndevins.com/?p=176#comment-23705 I think we probably agree more than we disagree. We certainly know that the most significant number of residents of CCRCs move to a community for the continuum of care, and we talk about the security and peace of mind of having a continuum of care all within one community in nearly everything we do. I fully advocate talking about the value of a full continuum of care in all marketing materials. I am simply recommending communities be careful in how they describe the physical layout of the community, so that independent living and health care don’t sound literally side-by-side within the community (especially since they often aren’t designed that way). I think we probably agree more than we disagree. We certainly know that the most significant number of residents of CCRCs move to a community for the continuum of care, and we talk about the security and peace of mind of having a continuum of care all within one community in nearly everything we do. I fully advocate talking about the value of a full continuum of care in all marketing materials.

I am simply recommending communities be careful in how they describe the physical layout of the community, so that independent living and health care don’t sound literally side-by-side within the community (especially since they often aren’t designed that way).

]]> By: Rodney McBride http://blog.glynndevins.com/2010/02/too-soon-to-talk-continuum-of-care/comment-page-1/#comment-23601 Rodney McBride Wed, 03 Mar 2010 22:12:25 +0000 http://blog.glynndevins.com/?p=176#comment-23601 Bill - I really disagree with your article about separating the health care out of the discussion of ILU. What I find when talking to our residents is that the security of the continuum is what brings them to our Village. I agree they don't like to discuss it but it doesn't drive them away. I strongly disagree with your statement of almost treating the health piece as a separate corporation. Doesn't that defeat the continnum? Your article really disappoints me in that you would promote that type of advertising for the continnum. Bill – I really disagree with your article about separating the health care out of the discussion of ILU. What I find when talking to our residents is that the security of the continuum is what brings them to our Village. I agree they don’t like to discuss it but it doesn’t drive them away. I strongly disagree with your statement of almost treating the health piece as a separate corporation. Doesn’t that defeat the continnum? Your article really disappoints me in that you would promote that type of advertising for the continnum.

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