10 Posts You Might Have Missed This Year
2009 seems to have flown by. But before you move ahead to next year, here are 10 posts from the GlynnDevins Blog you might have missed – and we think are worth checking out one more time.
#1 The Big Mac Lesson
The Big Mac lesson says it’s easier to change behavior than attitude, and this post asks what the relationship is to senior living marketing.
#2 Grand Opening Signals a Bond to Community
Randy Eilts reports from a grand opening, where the significance of the event and the importance of the community was apparent by participation from everyone in the area.
#3 Small Incremental Steps Increase Sales Productivity
Simple steps you can take to help your sales staff using Kaizen, the Japanese word for continuous improvement.
#4 Who Needs A Waitlist Anyway
Waitlists remain an important item for sales counselors, and this post discusses ways to continue to use waitlists to your advantage and to make them relevant to the leads that remain on them.
#5 Did You Ever Consider It’s Not Them, It’s You
Ken Curnes attended the CASP Institute this summer and wrote about his experiences each day. This post focuses on Day Three. Read other posts from the week by clicking on the June 2009 tab in the sidebar.
#6 Is Blogging Good for Senior Living Marketing?
If you’re considering starting a blog, here is some useful information and questions to consider.
#7 Pay Attention to the Spirit of Your Community
What is the feeling like when a prospect enters your community for the first time? This post focuses on asking those questions and making sure your community represents a place someone would want to move to.
#8 A Place for Bernice
Betty Thompson relays her story of being on the other side, as a prospect searching for a community for her mother-in-law, and the frustrations, feelings and experiences she went through.
#9 A Quick Checklist to Sell the Sizzle, Not Just the Steak
A 10-point checklist to ensure you’re selling all the benefits of your community, including anticipation and happy feelings.
#10 From a Different Point of View
Randy Eilts relates his own experiences on being a senior living marketing professional who now has a family member living in a senior living community.
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