June 30, 2009

Twitter: What’s the Conversation about Senior Living?

By Randy Eilts  |  GlynnDevins  |  8:11 am

There is no question that Twitter, the micro-blog site, is growing in popularity. No topic, area of business or organization is immune from being “tweeted” about on this social media channel. Senior living communities are no exception.

I did a tweet search the other day to get a feel for what people are discussing in the twittosphere about retirement communities and senior living. It truly is a broad range, from sharing about eating a meal with grandma at her retirement community to listing job openings to comments about how “seniors really know how to live.”

What’s exciting about these tweets is that there is a conversation going on out there about senior living — mostly from adult child influencers and people somehow connected to the field of senior living. It demonstrates that this is another channel that can be used to make people aware of the lifestyle that is available at a senior living community.

If I lived or worked at a community, I’d be “tweeting it up” on a regular basis about what I see and hear. My goal would be to make sure everyone out there knew that residents are active, connected and enjoying life.

Here’s a tweet from an adult child I found:
“Riding around my parents’ retirement community in Palm Springs in their black and gold golf cart with the Mercedes grill.”

Now that’s living!

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