What Story Does Your Community Tell? Just Ask Your Residents.
Just as important as why an individual moves to your community is what they have to say about their decision after they move in. And as online social networking grows among seniors, those stories are going further, even faster. In fact, women over the age of 55 make up one of the largest-growing groups just on Facebook alone, according to the independent blog Inside Facebook.
In interviewing residents from senior living communities all over the country, I’ve learned firsthand that these seniors are a community’s greatest marketing asset. Their testimony is invaluable because, at the end of the day, it’s not maintenance-free housing that turns a prospect or lead into a resident; it’s an emotional connection. And while the face of senior living is changing, the heart remains the same.
To find out what’s coming up in your story, you don’t need to analyze your marketing budget, re-evaluate your next campaign or even get online. Just walk down the hall and knock on a resident’s door. They’ll give you a preview of your community’s next chapter for free.
