Sometimes a nod of approval is all it takes!
Think about the last time you had to make a major decision in your life. Was it buying a new car? Maybe deciding to help a family member finance their own business or selecting a college for your child. Somewhere in that decision-making process, there was someone who helped influence you in coming up with the final answer. If someone influenced you, I suspect it is because you value their opinion, there is an element of trust and you sense that person has a great deal of credibility.
For older adults, influencers are often the ones who give that first nod of approval about your retirement community. “It’s okay to check it out; I hear wonderful things about that place.” The clout that statement carries can end up going a long way toward helping to fill a community. So, the question becomes: What are you doing to keep those influencers on your side? Do you know who they are? How do you find them and how do you stay in touch?
I think the best place to start is by finding those leaders in the community who are going to be your mouthpiece. Think about members of the clergy, doctors, attorneys, adult children. Give them a tour, show them your community, but don’t pressure for referrals.
Have you ever hosted a chamber mixer at your community? What if you hold a local pastor appreciation luncheon? Bring in a speaker for health care professionals and use it as a way for them to earn continuing education credits. The key is getting these types of professionals in the door.
If they like what they see and learn, they’ll share the word. Imagine a network of people talking up your retirement community. Imagine being a location that seniors are pointed to just because others know it is a great place to live. It can happen. It is a matter of connecting and keeping those influencers informed. Next time someone is seeking advice about senior living…perhaps that network of influencers will give your community “the nod.” It’s a small world and people do care about what others think.
