Meshing technology between TV and the web
One of the ways technology is changing the way we access information is through one-click access via your TV. This exciting technology created by Back Channel Media will allow you to use your TV remote control to click an icon on your TV and have information about that topic sent to your computer Internet portal.
For example, if you are watching a TV show and the characters are vacationing to Capri, an icon may appear that you can click on and then you are opting in to receive more information on Capri via your computer.
This technology is launching in Boston and will be available nationwide in the next 3-5 years. It was designed to work with all TV platforms including digital, cable and satellite. And, it is provided FREE to the user.
I could see this working for our senior living communities as a source of additional information tied to a television spot or news feature. When a senior living ad/news feature is on the TV, an icon could appear over one of the images in the spot/feature and then a user could click the icon and receive more information via their Internet portal with a link to even more information on the community’s web site.
Check it out at: http://www.youtube.com/watch?v=hFAAIVheQNw or www.backchannelmedia.com
