Senior Living Insights
At a seminar about aging successfully recently in the Chicago area, a very upbeat and spry gentleman walked up to the registration table and declared, “I’m 85 years old and am just too busy to slow down.” He was serious! Today’s older adults are very active and are not just sitting back and letting time slip by.
For more than 21 years, GlynnDevins has played a unique role in the world of marketing and advertising. Our focus is within the field of senior living. Our team of 114 associates helps older adults find a senior living community that is right for them. So how do we do this? Very simply, we conduct research, develop strategies and put plans into play that entice adults to start thinking about living a lifestyle that takes away the burdens of home maintenance and provides a plan for potential future health care needs.
As GlynnDevins markets senior living communities to older adults, we have to keep individuals like the busy 85-year-old in mind. While bricks and mortar make an impression about the exterior appearance of a senior living community, it really is more about what is inside the community that ultimately gets the attention of older adults. Our research shows that they want to live in a community where they can initiate and participate in activities, where they can make new friends, and where they can come and go as they please.
We are rewarded every day when we hear our clients tell us about the new residents moving to their communities. There’s something very gratifying about knowing that we’ve helped in the process along the way.
GlynnDevins Insights is a blog where our associates will share what we know, what we experience and what we learn about marketing to older adults. We hope you’ll come back often and join in a conversation about this very dynamic and evolving niche in the world of marketing.
