Welcome back to our Q & A series on different topics with the GD leadership team. This edition: Sales Optimization You spend a lot of time trying to get leads at senior living communities. When you get leads, how do you get the most out of them? What are effective ways to move seniors through…
We recently hosted a second webinar, Best Practices for Customer Relationship Management (CRM) in Senior Living, part of a 6-part series by LeadingAge and GlynnDevins. Sloan Bentley, President of Seniority, Inc., shared some of the industry’s most effective processes and strategies for cultivating relationships with prospective residents. She was joined by Mark Johnston, VP CRM &…
The Great Gatsby debuted in theaters this past weekend, and the film has brought with it a newfound appreciation for the Roaring Twenties among everyone from Baby Boomers to Millennials. The fashion, parties and overall opulence of this decade has enraptured us in 2013 and, for those of us in senior living, this revival provides…
One of the main objections that many senior living sales professionals face when speaking to leads is convincing them to move from the house they’ve lived in for years to a much smaller space. This may be the house they bought when they got married, where they had their first child, and where all their…
Consider the timeless, influential insights of history’s great thinkers. A small equation that changed how we understand the workings of the universe? Think Einstein. The impact a young playwright had on his own society, and ultimately ours? Read Shakespeare. To find a series of brush strokes that will move you to tears? Discover the genius…